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Understanding this, one can see an opening in the political donation process. Granted, there is a limit on non-cash donations, but in smaller markets, this could be a wind-fall for candidates. There are many voice service companies or announcers within the local radio stations who can produce the commercial. Now the difference is this. Rather than the candidate or candidate's agency contacting the radio station, the contributor can make the purchase. In most cases, all political advertising is paid in advance. The donator, requests the political rate (ask the question, what was the lowest rate your charged this past year?) to get an even lower rate. Most just accept the stations printed political rate.
A good rule of thumb in smaller markets is the radio station with the most commercials is the station reaching the most listeners. The advertisers know who reaches their customers. Also listen to the type of commercials for the demo you are targeting. If the station is airing commercials from a drug store talking about medical prescription programs, this is an older audience. A little common sense, goes a long way.
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