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Online campaign writing tips Nobody likes scrolling through pages and pages of poorly written, overblown website content. Studies show that people read from computer screens is about 25% slower than reading from paper. Give your visitors the information they want, and then some. Include information about your campaign and your local political scene. Post all your campaign releases, including press announcements, speeches, advertisements, and policy papers. Also, create content that is exclusive to the website, and remind visitors return to your website frequently. Use these tips to make your campaign website content more readable: * Include your most important keyword phrase as close to the beginning of the description as possible. For example: John Jones for Anytown, NY Town Council. * Start each written section with the conclusion. Put the main points of your document in the first paragraph, so that readers scanning your pages will not miss your point. * Write concisely and stick to one idea per paragraph. * Keep in mind that many web readers still use dial-up access. Don't bog your site down with too many large images or extra-long pages. * Bullet lists rather than use wordy sentences or paragraphs. Readers can pick out information more easily from a list than from paragraphs. * Use meaningful sub-headings. Guide the reader by highlighting the main points of your information. * Bold your keywords. * Remember that readers do not read web pages in sequence. Providing information in precise segments allows readers to quickly locate the material they seek. * Separate your 'white paper' information and link out to it for readers who want to know more detail about a particular subject. PDF files work well, because they can be easily printed out for offline reading. Online content layout tips * Don't set your text size too large or too small. * Capitalizing all letters give the appearance of shouting at your visitors. Shouting is rude! * Keep your main text left-aligned on the page. Center-aligned text is best used in headlines. * Use spaces between blocks of information. Large blocks of text are intimidating to a reader, and probably won't get read. * Left and/or right-align images to your paragraphs. This will break up your text a bit and allow your text to flow down the pages and around your images.
Remember -- anything you put on your campaign website becomes part of 'the record' and will not only be read by your supporters, it will be read by your opponents! Once the opposition finds out that you have a website, you can be sure that they will keep an eye on it.
"Right now, because of loopholes and shelters in the tax code, a quarter of all millionaires pay lower tax rates than millions of middle-class households. Right now, Warren Buffett pays a lower tax rate than his secretary," Obama told a joint session of Congress. Specifically, the president is proposing to tax millionaires 30 percent of their earnings. "Washington should stop subsidizing millionaires," Obama said. "In fact, if you're earning a million dollars a year, you shouldn't get special tax subsidies or deductions." So how would the Buffett Rule really work? How many people would it affect? (Photo: Alex Wong / Getty Images) Obama Pitches Buffett Rule Again in 2012 State of the Union Address originally appeared on About.com US Politics on Wednesday, January 25th, 2012 at 18:31:25. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 |
More Articles:1. International Day of Peace Drawn from the deep recesses of the mind, through the wisdom of a moment of inner listening to the Voice of God, is an experience A Course In Miracles calls a 'Holy Instant'. It lies past the doctrinal debates of established religion, beyond the conceptual controversy, at the core of every scientific discovery, at the heart of every theology. It is simply a purity of spiritual experience that is the essence of all religion. In this experience lies the intimacy of true communication, the healing … 2. What is the Filibuster-Breaking Nuclear Option? By Garry Gamber What is the so-called “nuclear option” that Senator Bill Frist may deploy soon in a precedent-setting attempt to break a potential filibuster? It sounds ominous, but what is it all about, really?President Bush has the opportunity to nominate and fill numerous federal judicial positions this year. Eventually he will have the opportunity to nominate one or more Supreme Court jusices as well. However,this issue isn’t about the potential Supreme Court nominations yet, but ultimately it will be.… 3. Peace in the Mideast “Peace in the Middle East - whoa that is a toughie.You have millennia of sheople being led around by the nose while abusing their mothers and daughters on both (or all eight or nine) sides of the issue and then there is all that oil that corpserists backing the US are in need of.I suspect there needs to be real ecumenicism and the religions must be forced (which will require Bush or someone also admitting all religions say the same things) to say so. And then it will take years of re-programming… 4. Rotting From the Head Down With all due apologies to fellow citizens, but we, the body of America, are starting to smell. By now most who are capable of reading and/or watching television know of the burning of dead Taliban fighter's bodies and the accompanying taunts to other Taliban members by what has been called an American psychological operations or 'PSYOPS' unit in Afghanistan. Perhaps we can place this incident on the mantle next to the Naked Human Pyramid and the Dog Attacking Naked Prisoner trophies (to name a f… |
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